Providing health checks as incentives to retain blood donors : evidence from two field experiments
Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar
| Year of publication: |
December 2018
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| Authors: | Leipnitz, Sigrun ; Vries, Martha de ; Clement, Michel ; Mažar, Nina |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 4, p. 628-640
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| Subject: | Blood donation | Health incentives | Service rewards | Cholesterol tests | Marketing strategies | Field experiments | Altruism | Health care | Altruismus | Feldforschung | Field research | Anreiz | Incentives | Blutspendedienst | Blood service | Experiment | Gesundheitsversorgung | Gesundheit | Health | Leistungsanreiz | Performance incentive | Gesundheitswesen | Health care system | Fundraising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956603