Provision of optional versus standard product features in competition
Subramanian Balachander, Esther Gal-Or, Tansev Geylani, & Alex Jiyoung Kim
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Balachander, Subramanian ; Gal-Or, Esther ; Geylani, Tansev ; Kim, Alex Jiyoung |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 3, p. 80-95
|
| Subject: | product line strategy | product feature design | game theory | probit model | automobile market | Spieltheorie | Game theory | Produktdifferenzierung | Product differentiation | Kfz-Markt | Automotive market | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0208 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011697821