Proximity in consumer network and company new products decisions
Yonghong Ma, Zhihua Zhao
| Year of publication: |
2024
|
|---|---|
| Authors: | Ma, Yonghong ; Zhao, Zhihua |
| Published in: |
Finance research letters. - New York : Elsevier Science, ISSN 1544-6123, ZDB-ID 2145766-9. - Vol. 59.2024, Art.-No. 104778, p. 1-8
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| Subject: | Influence mechanism | Market psychology | Network structure | The proximity of new product diffusion | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Innovation | Netzwerk | Network | Unternehmensnetzwerk | Business network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.frl.2023.104778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445343