Proximity marketing and Bluetooth beacon technology : a dynamic mechanism leading to relationship program receptiveness
Marta Yuan-Chen Lin, Tessa Tien Nguyen, Edward Ying-Lun Cheng, Angelina Nhat Hanh Le, Julian Ming Sung Cheng
| Year of publication: |
2022
|
|---|---|
| Authors: | Lin, Marta Yuan-Chen ; Nguyen, Tessa Tien ; Cheng, Edward Ying-Lun ; Le, Angelina Nhat Hanh ; Cheng, Julian Ming Sung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 151-162
|
| Subject: | Beacon | Frugality | Privacy concerns | Proximity marketing | Relationship marketing | Social presence | Beziehungsmarketing | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013167965