Psychic distance and the performance of international retailers: A suggested theoretical framework
Year of publication: |
2000
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Authors: | Evans, Jody ; Treadgold, Alan ; Mavondo, Felix T. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 17.2000, 4-5, p. 373-391
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Saved in:
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