“Psychopolitics” at work: the subjective turn in labour and the question of feminization

Purpose – The purpose of this paper is to discuss the relationship between recent transformations of labour and corresponding predictions made to gender equity. It reflects in particular the German discussion on the subjective turn in labour, termed as subjectivation of work, and the diagnosis of a feminization of gainful labour work given in this context, by focusing on the governing of the psyche. Design/methodology/approach – The paper is both a theoretical reflection as well as a presentation of empirical findings. It refers to Foucault's concept of governmentality, thereby considering “psychopolitics” as a new type of power, and taking it as an approach for qualitative empirical research. The empirical findings are based on narrative biographical interviews with female and male employees working in the ICT sector. Findings – Due to an under‐elaborated conception of the subject (and its interrelation to power), the diagnosis of a subjectivation of work as a feminization of work is inadequate and misleading. Instead, the empirical analysis gives evidence to the argument that the feminization of work turns out as a (re)masculinization of life and existence. Originality/value – By drawing on considerations within governmentality studies, the concept of “psychopolitics” offers a new and fruitful approach for research, implying also a dynamic concept of the subject. The empirical analysis provides new insights on the discussion on the issue of gender equity within the realm of gainful work.