Public and nonprofit marketing--cases and readings
Christopher H. Lovelock, Charles B. Weinberg
| Year of publication: |
c1984
|
|---|---|
| Authors: | Lovelock, Christopher H. |
| Other Persons: | Weinberg, Charles B. (contributor) ; Lovelock, Christopher H. (contributor) ; Lovelock, Christopher H. (contributor) ; Weinberg, Charles B. (contributor) |
| Publisher: |
Palo Alto, Calif : Scientific Press |
| Subject: | Organisation | Absatz | Vereinigte Staaten | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management |
| Extent: | xiii, 378 p ill 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing Includes bibliographies |
| ISBN: | 0-471-88578-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000338226