Public and nonprofit marketing : cases and readings
Year of publication: |
1984
|
---|---|
Authors: | Lovelock, Christopher H. ; Weinberg, Charles B. |
Publisher: |
Palo Alto, Calif. : Scientific Press [u.a.] |
Subject: | USA | Marketing | Verwaltung | Fallstudiensammlung | Soziomarketing | Nonprofit-Organisation |
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H., (1984)
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Strategic marketing for nonprofit organizations
Kotler, Philip, (1991)
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Marketing for nonprofit organizations
Kotler, Philip, (1975)
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Marketing for public and nonprofit managers
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The role of marketing in improving postal service effectiveness
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