Public relations and advertising theories : concepts and practices
B. Oğuz Aydın, Emine Șahin and Özlem Duğan (eds.)
| Year of publication: |
[2018]
|
|---|---|
| Other Persons: | Aydın, Bayram Oğuz (ed.) ; Şahin, Emine (ed.) ; Duğan, Özlem (ed.) |
| Institutions: | Peter Lang GmbH (publisher) |
| Publisher: |
Berlin : Peter Lang |
| Subject: | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Social Web | Social web | Türkei | Turkey | Werbung | Theorie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [peterlang.com] ; Description [peterlang.com] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 423 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 18 Beiträge |
| ISBN: | 3-631-76675-0 ; 978-3-631-76675-0 ; 978-3-631-76679-8 ; 978-3-631-76680-4 ; 978-3-631-76681-1 |
| Other identifiers: | 10.3726/b14625 [DOI] |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954468