Public relations and the consumer
Paul Willis
| Year of publication: |
2009
|
|---|---|
| Authors: | Willis, Paul |
| Published in: |
Exploring public relations. - Harlow : FT Prentice Hall, ISBN 978-0-273-71594-8. - 2009, p. 409-425
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946728