Public relations as relationship management : a relational approach to the study and practice of public relations
edited by Eyun-Jung Ki, Jeong-Nam Kim, and John A. Ledingham.
| Year of publication: |
2015 ; Second edition.
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| Other Persons: | Ki, Eyun-Jung (contributor) ; Kim, Jeong-Nam (contributor) ; Ledingham, John A (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Relationship management | Öffentlichkeitsarbeit | Public relations |
| Description of contents: |
Section 1. The evolution of relationship theory -- Section 2. Expansion of organization-public relationships -- Section 3. Emergent perspectives : culture, globalization, and new technologies.
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| Extent: | 1 online resource (xxxi, 362 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. |
| ISBN: | 978-1-317-51634-7 ; 978-1-317-51632-3 ; 978-1-317-51633-0 ; 978-1-138-85380-5 ; 978-1-138-85382-9 |
| Other identifiers: | 10.4324/9781315719559 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182736