Public Relations metrics : research and evaluation
ed. by Betteke van Ruler ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Ruler, Betteke van (contributor) |
| Publisher: |
New York, NY : Routledge |
| Subject: | Öffentlichkeitsarbeit | Forschung | Methodologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 328 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-8058-6273-7 ; 978-0-8058-6272-0 ; 0-8058-6273-0 ; 0-8058-6272-2 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004908300