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Public Relations in multinationalen Unternehmen: eine explorative Fallstudie zur Koordination und Ausgestaltung von PR in einem multinationalen Finanzdienstleistungsunternehmen

Barbara Sterner
Year of publication:
2010
Authors: Sterner, Barbara
Publisher: St. Ingbert : Röhrig Univ.-Verl.
Subject: Allianz Konzern <München> | Öffentlichkeitsarbeit | Public relations | Interkulturelles Management | Cross-cultural management | Finanzdienstleistung | Financial services | Multinationales Unternehmen | Transnational corporation | Deutschland | Germany
Description of contents: Table of Contents [gbv.de]
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