Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Year of publication: |
2015
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Authors: | Nelson, Michelle R. ; Park, Jiwoo |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 130.2015, 2, p. 327-341
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Subject: | Media literacy | Publicity | Persuasion knowledge | Public relations | Video news releases | Credibility | Covert marketing | Öffentlichkeitsarbeit | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Glaubwürdigkeit | Ankündigungseffekt | Announcement effect | Kommunikationsmedien | Communication media | Online-Marketing | Internet marketing |
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