Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
| Year of publication: |
2010
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|---|---|
| Authors: | Xu, Alison Jing ; Wyer Jr, Robert S |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 2, p. 329-344
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