Purchase attributes of wine consumers with low involvement
Nelson Barber; Joseph Ismail; Tim Dodd
| Year of publication: |
2008
|
|---|---|
| Authors: | Barber, Nelson ; Ismail, Joseph ; Dodd, Tim |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 14.2008, 1, p. 69-86
|
| Subject: | Marketingmanagement | Marketing management | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766974