Purchase decision regret : negative consequences of the steadily increasing discount strategy

Colin B. Gabler, V. Myles Landers, Kristy E. Reynolds

Year of publication:	July 2017
Authors:	Gabler, Colin B. ; Landers, V. Myles ; Reynolds, Kristy E.
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 201-208
Subject:	Regret \| Scarcity \| Discount \| Omission bias \| Expected utility \| Retail \| Entscheidung unter Unsicherheit \| Decision under uncertainty \| Konsumentenverhalten \| Consumer behaviour \| Erwartungsnutzen \| Kaufentscheidung \| Purchase decision \| Diskontierung \| Discounting \| Theorie \| Theory \| Entscheidung \| Decision \| Rabatt \| Rebate \| Einzelhandel \| Retail trade \| Systematischer Fehler \| Bias \| Experiment

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