Purchase intention for luxury brands : a cross cultural comparison
Year of publication: |
2012
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Authors: | Bian, Qin ; Forsythe, Sandra |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 10, p. 1443-1451
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Subject: | Luxusgüter | Luxury goods | Kaufentscheidung | Purchase decision | Selbstevaluation | Self-assessment | Interkulturelles Management | Cross-cultural management | Strukturgleichungsmodell | Structural equation model | USA | United States | China |
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