Purchase intention of brands with corporate social responsibility among Generations Y and Z consumers in Chile
Constanza Bianchi, Katharina Maria Hofer, M Abu Saleh
| Year of publication: |
2024
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|---|---|
| Authors: | Bianchi, Constanza ; Hofer, Katharina ; Saleh, M. Abu |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 31.2024, 6, p. 6246-6259
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| Subject: | TPB | consumer purchase intention | corporate social responsibility (CSR) | brands | Chile | gen Y | gen Z | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Firmenimage | Corporate reputation | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.2921 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015102005