Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Year of publication: |
2020
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Authors: | Kim, Jikyung ; Kim, Sanghwa ; Choi, Jeonghye |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 274-285
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Subject: | Coupon sales | Cross channel | Offline consumption | Online purchase | Own channel | Social interactions | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce |
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