Purchase situations and information-seeking in brand-related user-generated content
Hyuk Jun Cheong and Sufyan Mohammed-Baksh
| Year of publication: |
2021
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|---|---|
| Authors: | Cheong, Hyuk Jun ; Mohammed-Baksh, Sufyan |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 5, p. 740-764
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| Subject: | brand-related UGC | consumer behavior | FCB grid | hedonic/utilitarian consumer attitude | online/offline shopping preference | pre-purchase information seeking | product categories | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Social Web | Social web | Kaufentscheidung | Purchase decision | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.1888171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549627