Purchasing behaviour of ethnicities : are they different?
Year of publication: |
2020
|
---|---|
Authors: | Trinh, Giang ; Khan, Huda ; Lockshin, Lawrence S. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 29.2020, 4, p. 1-7
|
Subject: | Chinese | Ethnicities | Malay | NBD | Purchasing behaviour | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | China | Chinesen | Chinese (People) |
-
Cleveland, Mark, (2023)
-
Yang, Song, (2018)
-
Kim, Jong-Hyeong, (2019)
- More ...
-
How country of origins of food products compete and grow
Trinh, Giang, (2019)
-
Branding consistency across product portfolios in the wine industry
Jeffery, Tayla, (2024)
-
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim, (2022)
- More ...