Purchasing Joins the NPD Team
Year of publication: |
2003
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Authors: | Di Benedetto, C.Anthony ; Calantone, Roger J. ; Van Allen, Erik ; Montoya-Weiss, Mitzi M. |
Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 46.2003, 4, p. 45-51
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