Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Year of publication: |
2016
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Authors: | Chandon, Jean-Louis ; Laurent, Gilles ; Valette-Florence, Pierre |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 1, p. 299-303
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Subject: | Luxury | Segmentation | Definition | Internet | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Innovation |
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