Putting marketing knowledge to use : marketing-specific relational capital and product/service innovation performance
Carmela Peñalba-Aguirrezabalaga, Paavo Ritala, Josune Sáenz
| Year of publication: |
2022
|
|---|---|
| Authors: | Peñalba-Aguirrezabalaga, Carmela ; Ritala, Paavo ; Sáenz, Josune |
| Subject: | Customer relational capital | Innovation performance | Intellectual capital | Knowledge resources | Marketing | Relational capital | Immaterielle Werte | Intangible assets | Wissensmanagement | Knowledge management | Innovation | Wissenstransfer | Knowledge transfer | Sozialkapital | Social capital | Innovationsmanagement | Innovation management | Wissen | Knowledge | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2020-0369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797131