Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Jochen Wirtz and Christian Kowalkowski
| Year of publication: |
2023
|
|---|---|
| Authors: | Wirtz, Jochen ; Kowalkowski, Christian |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 2, p. 272-289
|
| Subject: | Artificial intelligence | Cost-effective service excellence | Digitization | Intelligent automation | Productization | Service robots | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Automatisierung | Automation | Roboter | Robot | Dienstleistungssektor | Service industry | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Dienstleistung | Services | Digitalisierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2022-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539114