Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
| Year of publication: |
2004
|
|---|---|
| Authors: | Puccinelli, Nancy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Puccinelli, Nancy (2004) Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation. In: Association for Consumer Research (ACR) Conference, October 2004, Portland, Oregon, USA. |
| Source: | BASE |
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