Qualitative approach to determine competitiveness factors in craft breweries : evidence from Mexico
Year of publication: |
2024
|
---|---|
Authors: | Cortina-Calderón, Karina Guadalupe ; Delgado-Rivas, Jesús Gerardo ; Ravina Ripoll, Rafael ; Galván-Vela, Esthela |
Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 23.2024, 2, p. 188-209
|
Subject: | beer | competitiveness | craft breweries | grounded theory | Mexico | qualitative approach | Mexiko | Brauerei | Brewery | Bier | Beer | Grounded Theory | Grounded theory | Qualitative Methode | Qualitative method | Wettbewerb | Competition |
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