Qualitative issues in IT and organizational processes in implementing marketing strategies
| Year of publication: |
2004
|
|---|---|
| Authors: | Ranchhod, Ashok ; Gurau, Calin |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 7.2004, 4, p. 250-256
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