Qualitative methods in management research: an introduction to the themed issue

Purpose – The purpose of the paper is to introduce the themed issue about qualitative research in the business and management field Design/methodology/approach – The paper considers some issues about how to define the term “qualitative research”, and then introduces each of the papers in the themed issue. Findings – The contents of this themed issue demonstrate the insights that qualitative research can make into the management field. Originality/value – A large amount of interest was generated in the themed issue. As a consequence, Emerald Publishing Group are launching a new journal which specifically focuses on qualitative research in this field.