Qualitative research methods in public relations and marketing communications
Year of publication: |
2002 ; 1. publ.
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Authors: | Daymon, Christine ; Holloway, Immy |
Publisher: |
London [u.a.] : Routledge |
Subject: | Marketing | Internationale Wirtschaft | International economy | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Wissenschaftliche Methode | Scientific method | Qualitative Methode | Qualitative method | Marktforschung | Forschungsmethode |
Description of contents: | Table of Contents [gbv.de] |
Extent: | VIII, 293 S graph. Darst 23 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index (pbk.) : £18.99 ; : £60.00 : CIP entry (Jan.) |
ISBN: | 0-415-22273-7 ; 0-415-22274-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Qualitative research methods in public relations and marketing communications
Daymon, Christine, (2011)
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Qualitative research methods in public relations and marketing communications
Daymon, Christine, (2011)
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Qualitative research methods in public relations and marketing communications
Daymon, Christine, (2011)
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Qualitative research methods in public relations and marketing communications
Daymon, Christine, (2011)
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Qualitative research methods in public relations and marketing communications
Daymon, Christine, (2011)
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Qualitative research methods in public relations and marketing communications
Daymon, Christine, (2002)
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