Quality differentiation and channel structure on online platforms
Year of publication: |
2024
|
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Authors: | Zhang, Huilian ; Nie, Jiajia ; Luo, Huajiang |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 5, p. 3473-3491
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Subject: | Digitale Plattform | Digital platform | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Produktqualität | Product quality | Electronic Commerce | E-commerce | Produktdifferenzierung | Product differentiation | Preismanagement | Pricing strategy | Spieltheorie | Game theory |
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