Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Amit Singh, Mamata Jenamani, Jitesh J. Thakkar, Nripendra P. Rana
| Year of publication: |
2022
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|---|---|
| Authors: | Singh, Amit ; Jenamani, Mamata ; Thakkar, Jitesh J. ; Rana, Nripendra P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 138.2022, p. 52-64
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| Subject: | Aspect-level sentiment analysis | Automobile industry | Bias-corrected least square dummy variable | Online reviews | Panel data analysis | Sales prediction | Panel | Panel study | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Emotion | Marktforschung | Market research | Virales Marketing | Viral marketing | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.08.060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197777