Quantifying the long-term effect of social media
Manisha Mathur
| Year of publication: |
2018
|
|---|---|
| Authors: | Mathur, Manisha |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 19-39
|
| Subject: | social media marketing | social advocacy | relationship marketing | brand value | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859030