Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Adamantios Diamantopoulos; Wolfgang Fritz; Lutz Hildebrandt (eds.). With contributions by András Bauer .... Dedicated to Udo Wagner
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Diamantopoulos, Adamantios (ed.) ; Wagner, Udo (honouree) ; Fritz, Wolfgang (contributor) ; Hildebrandt, Lutz (contributor) ; Bauer, András (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Udo Wagner | Marketingtheorie | Marketing theory | Marktforschung | Market research | Marketingmanagement | Marketing management | Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [springer.com] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
28 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 630 S. Ill., graph. Darst. 240 mm x 168 mm, 1171 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie ; Sammelwerk ; Collection of articles of several authors ; Festschrift |
| Language: | English |
| Notes: | Literaturangaben - Enth. zahlr. Beitr. |
| ISBN: | 978-3-8349-4657-7 ; 3-8349-3060-1 ; 978-3-8349-3060-6 ; 978-3-8349-3722-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009620589