Quantitative research on the concept of marketing assimilation and operationalization by local organizations in practice
Luminita Zait
| Year of publication: |
2015
|
|---|---|
| Authors: | Zait, Luminita |
| Published in: |
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : [Verlag nicht ermittelbar], ISSN 2344-1321, ZDB-ID 2733245-7. - Vol. 21.2015, p. 161-173
|
| Subject: | organizational structure | marketing department | traditional department | marketing job | overlapping competences | job description | market orientation | Organisationsstruktur | Organizational structure | Marketingmanagement | Marketing management | Marketing | Kompetenz | Competence |
freely available