Quest for the grail : measuring the incremental influence of promotions in a digital big data world
Jim Sprigg
| Year of publication: |
2017
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|---|---|
| Authors: | Sprigg, Jim |
| Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 2.2017, 1, p. 56-63
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753368