Quick, simple and reliable : forced binary survey questions
Sara Dolnicar; Bettina Grün; Friedrich Leisch
Year of publication: |
2011
|
---|---|
Authors: | Dolnicar, Sara ; Grün, Bettina ; Leisch, Friedrich |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 53.2011, 2, p. 231-252
|
Saved in:
Saved in favorites
Similar items by person
-
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara, (2014)
-
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara, (2016)
-
Market segmentation analysis : understanding it, doing it, and making it useful
Dolnicar, Sara, (2018)
- More ...