R&D, marketing innovation, and new product performance : a mixed methods study
Christoph Grimpe, Wolfgang Sofka, Mukesh Bhargava and Rabikar Chatterjee
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Grimpe, Christoph ; Sofka, Wolfgang ; Bhargava, Mukesh ; Chatterjee, Rabikar |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 3, p. 360-383
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| Subject: | Fertigungsprogramm | Master production schedule | Werbung | Advertising | Produktentwicklung | New product development | Industrie | Manufacturing industries | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822595