R-E-S-P-E-C-T find out what my name means to me : the effects of marketplace misidentification on consumption
Tracy Rank-Christman, Maureen Morrin, Christine Ringler
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Rank-Christman, Tracy ; Morrin, Maureen ; Ringler, Christine |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 3, p. 333-340
|
| Subject: | Names | Misidentification | Consumption | Implicit self-esteem | Respect | Self-affirmation | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Privater Konsum | Private consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2016.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739817