(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Hanna Schramm-Klein; Gerhard Wagner; Florian Neus; Bernhard Swoboda; Thomas Foscht
| Year of publication: |
2014
|
|---|---|
| Authors: | Schramm-Klein, Hanna ; Wagner, Gerhard ; Neus, Florian ; Swoboda, Bernhard ; Foscht, Thomas |
| Publisher: |
Frankfurt am Main : Dt. Fachverlag |
| Subject: | Einzelhandel | Retail trade | Branchenentwicklung | Sector development | Vertriebsweg | Distribution channel | Prognose | Forecast | Trend | Mehrgleisiger Vertrieb |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 352 S. Ill., graph. Darst. 210 mm x 297 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-86641-298-3 ; 978-3-86641-298-9 |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373910