Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Marlize Terblanche-Smit; Nic S. Terblanche
| Year of publication: |
2010
|
|---|---|
| Authors: | Terblanche-Smit, Marlize ; Terblanche, Nic S. |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 111-125
|
| Subject: | Social Marketing | Social marketing | AIDS | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Werbewirkung | Advertising effects | Angst | Anxiety | Südafrika | South Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985157