Racing For Radical Innovation

This report summarises the research findings from a study into how the successfulintroduction of innovation in motorsport is organised and managed.The motorsport industry is a good example of how creativity, engineering,manufacturing and support services can be combined to produce world classinnovations. As such it offers potential lessons for other organisations seeking tobecome more effective at the kind of radical innovation that provides sustainablecompetitive advantage.The primary focus of the research was the way the motorsport industry harnessesthe power of diverse networks – networks outside the usual sphere that a firmoperates within – to generate radical innovations. Over 50 in-depth interviews wereconducted in motorsport organisations, including seven race car manufacturers, inFrance, Germany, Italy and the UK.[...]