Radio active : advertising and consumer activism, 1935 - 1947
Kathy M. Newman
| Year of publication: |
2004
|
|---|---|
| Authors: | Newman, Kathy M. |
| Publisher: |
Berkeley, Calif. [u.a.] : University of California Press |
| Subject: | Radio advertising | United States | History | Consumer behavior | Boycotts | Consumer protection | USA | Hörfunk | Hörer | Werbung | Geschichte 1935-1947 |
| Extent: | XIII, 237 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-520-22372-1 ; 0-520-23590-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004799011