Rahmenbedingungen des Sustainable Marketing : der politische Wandel
Year of publication: |
2014
|
---|---|
Authors: | Schneider, Helmut ; Ferié, Frederik ; Quednau, Anja |
Published in: |
Sustainable Marketing Management : Grundlagen und Cases. - Wiesbaden : Springer Gabler, ISBN 3-658-02436-4. - 2014, p. 85-115
|
Subject: | Politischer Wandel | Political change | Regierungskoalition | Coalition government | Nachhaltigkeit | Sustainability | Betriebliches Umfeld | Business environment | Corporate Social Responsibility | Corporate social responsibility | Deutschland | Germany | 1990-2014 |
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