This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the US presidency. Learning Objective: This case enables a discussion of a leader with a strong sense of values and principles -- many of which are opposed to the dominant or mainstream interests. As a result, Ralph Nader, the case protagonist, has always been a controversial public figure, reviled as often as he is revered. The case therefore also permits a discussion of how a leader might deal with this controversial public image