Random utility models with cardinality context effects for online subscription service platforms
Year of publication: |
2020
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Authors: | Mushtaque, Uzma ; Pazour, Jennifer A. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 19.2020, 4, p. 276-290
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Subject: | Recommender systems | Consideration sets | Random utility models | Assortment optimization | Subscription platforms | Konsumentenverhalten | Consumer behaviour | Nutzen | Utility | Digitale Plattform | Digital platform | Personalisierung | Personalization | Nutzentheorie | Utility theory | Vertriebsweg | Distribution channel | Präferenztheorie | Theory of preferences | Electronic Commerce | E-commerce |
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