Ranking value proposition elements of an Iranian steel-making company using a multi-attribute decision-making model
Zahra Yavari, Bahram Ranjbarian and Saeedeh Ketabi
| Year of publication: |
2016
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|---|---|
| Authors: | Yavari, Zahra ; Ranjbarian, Bahram ; Ketabi, Saeedeh |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 23.2016, 3, p. 277-297
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| Subject: | value proposition | customer's perceived value | group AHP | Shanon's entropy | simple additive weighting | SAW | steel | Iran | AHP-Verfahren | AHP approach | Kundenwert | Customer value | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entropie | Entropy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588157