Raportul cognitiv-afectiv in atitudinea si reactia subiectiva la extinderea si generalizarea comunicarii electronice la nivel institutional si personal- The Affective-Cognitive Report in the Attitude and Subjective Reaction at the Extension and Generalization of the Electronic Communication at Institutional and Personal Level (Romanian version)

The main question of the research concerned the rational or affective dimension that is the first when talking about the humans’ reaction at the increase of the virtual communication’s importance in the social life with state’s bodies and in personal life. There are 100 paticipants, from Bucharest, between 23 and 55 years, M=32,70 S.D.= 8,28. There were used three selfevaluation scales, ways of virtual communication and intensity of using them, the reactions at the extension of the electronic communication at institutional and personal level, ways of cognitive-emotional regulation. Mainly, the results of MANOVA and correlational analysis shows that there are mostly reactions at the change in the personal communication compared with the change in the institutional communication and mostly cognitive dimension of the reaction and there is a difference of the importance between the cognitive and the affective in the reaction at the extension of the electronic way of communication compared with the dominant ways of communication and the particular strategies of cognitive–affective regulation.The result could be utilised to identify and prevent the difficulties in the internet communication.