Ratings-based versus choice-based latent class conjoint models
| Year of publication: |
1998
|
|---|---|
| Authors: | Vriens, Marco ; Oppewal, Harmen ; Wedel, Michael |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 40.1998, 3, p. 237-248
|